Assistant
Brand Manager
Bayer HealthCare
Consumer Care Division
The Consumer Care Division of Bayer HealthCare LLC, is headquartered in Morristown, N.J., 45 minutes from NYC. Bayer's Consumer Care Division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer® Aspirin, Aleve®, Alka-Seltzer Plus®, Bactine®, Citracal®, RID®, Phillips'® Milk of Magnesia, Midol®, Alka-Seltzer®, One-A-Day®, One-A-Day® Prenatal and Flintstones™ vitamins.
Description:
At Bayer, our vision is to create and market meaningfully relevant and innovative brands that make a difference in consumers' lives and win in the world of consumer packaged healthcare. We offer candidates who have a passion for marketing and want to make a difference (make an immediate impact on the business as well as helping to improve the lives of others), unique career experiences that are fused with the life-affecting power of healthcare.
The Assistant Brand Manager reports to the Brand Manager and leads projects/initiatives that will maximize sales and profit growth for his/her brand. He/she will accomplish this by putting forward recommendations on the strategic direction for the brand and by championing business building ideas based on sound business analyses.
The Assistant Brand Manager will:
- Lead consumer marketing programs by working with cross-functional counterparts in Consumer Promotions and Sales to deliver sales and profit goals;
- Assist in advertising development by leading the advertising copy review process working with the advertising agency and extended team members;
- Monitor and analyze the brand's performance and competitive environment and, as appropriate, recommend actions to address opportunities and risks;
- Manage the brand's budget and work with the finance manager, recommending spending changes as needed;
- Work with the forecasting manager to project demand for the brand's product and provide updates to key constituents.
Qualifications:
The Assistant Brand Manager will possess:
- A Master's degree in Business Administration and a minimum of 2 years of relevant work experience; or a Bachelor's degree with 6 years of relevant work experience;
- Demonstrated ability to lead projects, including the ability to establish and deliver goals in a team or independent work environment;
- A proven record of delivering results by fostering communication, preparing written communication and speaking/ presenting effectively;
- Strong financial and analytical skills with the ability to make recommendations based on in-depth quantitative analyses;
- Sound problem-solving and decision-making skills with demonstrated ability to identify key issues, make well supported fact-based recommendations, and identify & implement appropriate actions;
- Ability to partner effectively and achieve results through influencing team members and agency partners;
- Demonstrated ability to understand and incorporate customer needs in the decision making process;
- Demonstrated ability to work in a fast paced, changing environment;
- US citizenship/Permanent Resident status (sponsorship not provided);
Preferred Qualifications:
- Marketing or marketing-related experience (such as advertising, media, internet marketing, medical marketing, public relations, market research, consumer promotions, or new product development); or
- Consumer packaged goods or healthcare related work experience.
Bayer Benefits
We offer a wide variety of competitive compensation and benefit programs. In addition to a competitive base salary, you will be eligible for an array of innovative rewards and recognition programs, variable pay and incentive opportunities as well as benefits coverage beginning on your first day of employment. We are committed to helping our employees maintain a healthy balance between their responsibilities at work and home. You will be eligible for paid time off programs, paid company holidays, flexible work options and numerous site conveniences. We are also committed to supporting your professional development through career ladders, training programs, tuition assistance and professional association events.