Vision and Values

Vision

We aspire to be one of the best consumer healthcare companies in every market we serve. We are known by our trusted brands, which make a meaningful difference in the health and wellness of our consumers. Our success comes from caring about each other, relying on the power of the everyday individual and living our values every day. Bayer: Science for a Better Life

We are guided by our Core Values

• A Will to Succeed • A Passion for Our Stakeholders • Integrity, Openness, and Honesty • Respect for All People and Nature • Sustainability of Our Actions

Bayer Leadership Principles

• Focusing On Customer Needs • Partnering • Delivering Results • Thinking Strategically • Leading People • Developing Yourself and Others • Overcoming Complexity