Vitamins

ONE-A-DAY® "The Multivitamin with More For Your Health."

One-A-Day vitamins is the #2 brand in the highly competitive Adult Multivitamin Category. One of One-A-Day’s many competitive advantages is its speed to market with new, consumer need-driven products.

One-A-Day continuously searches for new ingredients that are on the edge of emerging science that meet the top health concerns of target populations. One-A-Day recognizes that different populations have different vitamin, mineral and nutrient needs based upon age, gender, lifestyle, and family medical histories. For example, men can use lycopene for prostate health, but need only limited amounts of iron because of increased risk of heart disease…while women need additional iron and calcium but lower amounts of Vitamin A compared to men due to increased risk of hip fractures. Thus, One-A-Day has specially designed formulas that meet the leading health need of key consumer audiences.

For more information on One-A-Day, go to www.oneaday.com.



FLINTSTONES™ "The #1 Pediatrician’s Choice"
ONE-A-DAY "The Nutrition Kids Need, with the Characters They Love"

Flintstones and One-A-Day Kids vitamins are the #1 and #2 brands in the Children’s Vitamin Category. For the past 30 years, Flintstones has led the Category and has become a trusted brand for millions of growing kids, their moms and dads, and pediatricians. In 2005, Flintstones Complete was reformulated to add Choline, an ingredient found in breast milk and cauliflower, to support healthy brain function. In addition, Flintstones Gummies was launched in July, 2005, to offer higher levels of 8 nutrients that children need compared to leading gummy brands. Flintstones Gummies comes in 3 great-tasting flavors and fun character shapes that kids will love.

One-A-Day Kids Bugs Bunny and Scooby-Doo vitamins further expanded Bayer Consumer Care’s presence in the Children’s’ Vitamin Category. Bugs Bunny was introduced in 1971, tapping into the tremendous appeal of the Looney Tunes characters with fun characters, shapes and sugar-free formulas. One-A-Day continued to leverage the cartoon characters that kids love by launching Scooby-Doo multivitamins in 2001 - just one year before the
Scooby-Doo movie.

Bayer Consumer Care’s investment in children’s vitamins has made it the leader in the Category with a portfolio of products that meet the needs of different children’s ages with health benefits and kid-appeal.

For more information on Flintstones and One-A-Day Bugs Bunny & Scooby-Doo Vitamins, go to www.flintstonesvitamins.com and www.oneaday.com.

™ Scooby-Doo characters, names and all related indicia are trademarks of Hanna-Barbera. Looney Tunes characters, names and all related indicia are trademarks of Warner Brothers.



FERGON®

Fergon is a high-potency iron supplement that helps the body produce adequate levels of red blood cells. This niche product helps consumers who are iron deficient support healthy muscle, respiration, metabolism and immune functions.





For more information on Fergon, go to www.bayercare.com.