Marketing Campaigns

One-A-Day® Men’s Health

Objective: To reformulate One-A-Day Men’s Health Formula with lycopene to address a top health concern among men – prostate health, and to educate consumers about the risk of prostate problems and role that OAD Men’s Health can play in supporting their health.


Go to Bayer® Back & Body Campaign
Go to Flintstones® Bone Building Calcium Chews Campaign