Lice Treatment

RID® LICE TREATMENT “Got Lice? Get RID.”

Soon after its acquisition in 2000, RID became the #1 Lice Killing brand, and is now regarded as the “lice expert” in the Category.

An integral part of RID’s marketing campaign is its medical marketing program, which specifically targets pharmacists and school nurses by providing them with information and support. Additionally, media, promotional programs and public relations play an important role in RID's marketing plan.

In 2002, RID redefined the Category by introducing a 1-2-3 Lice Elimination System, which offers consumers an easy 3-step process to help them kill lice, remove eggs and prevent re-infestation. Rid also educates consumers via its packaging, at-shelf educational information, its website, and a 1-800 number to help them identify the products they need, determine the appropriate dosing required, and provide step-by-step instructions and general information on lice treatment and prevention. Rid offers a complete portfolio of products to help consumers eliminate lice from their families and homes including shampoo, mousse, gel, spray, combs, and a complete lice elimination kit.

For more information on Rid Lice Control, go to www.ridlice.com.