Bayer
Consumer Care Brands
Bayer
Consumer Care is a leader in the healthcare industry, and competes
in 8 of the 9 top OTC categories. Our brand portfolio includes products
that are highly diverse with regard to market size, line extensions,
consumer target, ethnic penetration, seasonal purchase, usage occasions,
scientific claims and brand heritage. And, we utilize a rich range
of marketing tools such as advertising, consumer promotions, internet
marketing, store-level events, medical marketing, public relations,
and packaging claims to build powerful brands. Our brands have grown
faster than their respective categories through a combination of
breakthrough strategies and executional excellence.
Bayer brands make a meaningful difference in the health and lives
of consumers in:
Check out three recent Bayer Consumer Care campaigns:
