Analgesics

BAYER® ASPIRIN “Take it for Pain. Take it for Life”

No other over-the-counter pain relieverhas been around as long or has been researched as extensively as aspirin, nor has any been proven as effective. For over 100 years, consumers have relied on Bayer Aspirin as a time-tested, highly effective pain reliever. And, in the last fifteen years, aspirin has emerged as a "Wonder Drug" for its many life-saving uses.

Bayer Aspirin has built an authoritative brand equity based upon decades of powerful pain relief. Yet, it continues to be at the forefront of emerging science – Bayer sponsors leading-edge clinical research that continues to uncover the science behind aspirin’s lifesaving role in reducing the risk of heart attacks and strokes.

Bayer competes in both the “pain” and “prevention” segments of the US Analgesic Category with formulas that target specific consumer populations and their leading health needs.

For more information on Bayer Aspirin, go to www.bayeraspirin.com.






ALEVE® “All Day Strong. All Day Long.”

Aleve analgesic with naproxen sodium is one of the most successful Rx-to-OTC switches in the Analgesic Category. Aleve provides all day pain relief of minor arthritis pain.

Aleve has achieved extraordinary growth by communicating the long-lasting power of Aleve.
Aleve's advertising campaign targets consumers with arthritis. The current campaign communicates how just 2 aleve relieves minor arthritis pain, getting consumers back to the things they enjoy in life.

Aleve’s integrated marketing campaign delivers this message through vehicles such as television, radio, print and store-level ads. The brand also utilizes promotional events such as the Annual Arthritis Month in partnership with the Arthritis Foundation. Arthritis Month includes the annual Arthritis Walk to increase awareness of arthritis as a major national health issue, and to raise funds for arthritis research.

For more information on Aleve, go to www.aleve.com.




MIDOL® “Get Midol and get on with it”

Midol is the #1 brand for menstrual pain relief, offering five formulas - Menstrual, Extended Relief, PMS Cramp and Teen – to address the specific needs of women.

Midol has been driving menstral segment growth since early 2004 with the launch of its newest product - Extended Relief, which provides relief of cramps, backache and headachefor up to 12 hours. Midol also launched a new advertising campaign that comunicated the brands unique point of difference vs competitive products: Only Midol provides relief of cramps PLUS bloating and fatigue.

in addition to advertising, Midol also reaches its audience through an interactive internet marketing campaign. Elements include e-newsletters, an interactive "menstual minder" calendar, banner ads and a Midol sweepstakes (Winner will be included in a Midol print Ad)

With innovative and insightful marketing campaigns, Midol has continued to dominate the menstrual pain relief segment by addressing the needs and insights of its female audience.

For more information on Midol, go to www.midol.com.



VANQUISH® “The Extra-Strength Pain Reliever”

Vanquish expands Bayer Consumer Care’s presence in the Analgesic Category, with an extra-strength pain reliever that contains aspirin, acetaminophen, and caffeine to combat tough pain.

For more information on Vanquish, go to www.bayercare.com.